南阳市宛拾叁民俗文化园旅游美食品牌建设研究
Research on the tourism delicacy brand building of Wanshisan folk culture garden in Nanyang City
李瑞 1孙登 1李金垚1
作者信息
- 1. 南阳师范学院地理科学与旅游学院,河南南阳 473061
- 折叠
摘要
成功的旅游美食品牌能够增强目的地旅游市场的吸引力,拓展游客的多维度文化体验,还可以促进文旅产业优化升级,实现文旅富民,因此,目的地旅游美食品牌建设至关重要.通过实地调研和问卷调查,深入分析南阳市宛拾叁民俗文化园旅游美食的资源优势以及在品牌建设方面存在的问题,同时借鉴缙云烧饼、淄博烧烤品牌建设的经验,提出南阳市宛拾叁民俗文化园旅游美食品牌建设的具体策略:提升品牌情感价值、聚焦代表性美食、多渠道宣传营销、品牌联合合作共赢、政府支持协调等,从而实现提升品牌知名度,推动品牌成长的目的.
Abstract
Successful tourism delicacy brands can enhance the attractiveness of destination tourism markets,ex-pand tourists'multi-dimensional cultural experiences,and promote the optimization and advancement of the cul-tural tourism food industry to achieve prosperity for the local population.Therefore,the construction of destina-tion tourism delicacy brands is of great importance.This paper analyzes the advantages and challenges of Nan-yang City's Wanshisan folk culture garden tourism delicacy resources in brand construction through field research and questionnaire surveys,and earnestly summarizes the experiences of Jinyun Shaobing and Zibo barbecue.Based on this analysis,specific strategies for constructing Nanyang Wanshisan tourism delicacy brands are pro-posed:enhancing emotional value,focusing on representative delicacies,utilizing multiple channels for publicity and marketing,fostering brand partnerships,coordinating with government entities,etc.,which aims at increas-ing brand awareness and promoting brand growth.
关键词
旅游目的地/旅游美食/品牌建设/宛拾叁民俗文化园Key words
tourism destination/tourism delicacy/brand building/Wanshisan folk culture garden引用本文复制引用
出版年
2025
国家科技期刊平台
NSTL
万方数据