Research on the tourism delicacy brand building of Wanshisan folk culture garden in Nanyang City
Successful tourism delicacy brands can enhance the attractiveness of destination tourism markets,ex-pand tourists'multi-dimensional cultural experiences,and promote the optimization and advancement of the cul-tural tourism food industry to achieve prosperity for the local population.Therefore,the construction of destina-tion tourism delicacy brands is of great importance.This paper analyzes the advantages and challenges of Nan-yang City's Wanshisan folk culture garden tourism delicacy resources in brand construction through field research and questionnaire surveys,and earnestly summarizes the experiences of Jinyun Shaobing and Zibo barbecue.Based on this analysis,specific strategies for constructing Nanyang Wanshisan tourism delicacy brands are pro-posed:enhancing emotional value,focusing on representative delicacies,utilizing multiple channels for publicity and marketing,fostering brand partnerships,coordinating with government entities,etc.,which aims at increas-ing brand awareness and promoting brand growth.
tourism destinationtourism delicacybrand buildingWanshisan folk culture garden
国家科技期刊平台
NSTL
万方数据
