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聊斋文化品牌提升与发展路径研究

Research on the Promotion and Development Path of Liaozhai Cultural Brand

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聊斋文化的弘扬离不开聊斋文化品牌建设,提升与发展聊斋文化品牌建设是宣传聊斋文化的重要途径.传承光大聊斋文化这张珍贵的名片,提升与发展优秀的聊斋文化品牌至关重要.本文结合聊斋文化所蕴含的优秀传统思想文化,从聊斋文化品牌建设的深远意义、聊斋文化品牌建设现状及聊斋文化品牌提升与发展对策几方面进行探讨,提出创新性发展路径,以促进聊斋文化品牌建设,使其影响力更深入更持久.
The promotion and dissemination of Liaozhai culture cannot be sepa-rated from the construction of Liaozhai cultural brands.Improving and develop-ing the construction of Liaozhai cultural brands is an important way to promote Liaozhai culture.It is crucial to inherit the precious business card of guangde Liaozhai culture and enhance and develop excellent Liaozhai cultural brands.This article combines the excellent traditional ideology and culture contained in the culture of Liaozhai,and explores the profound significance of Liaozhai cul-tural brand construction,the current situation of Liaozhai cultural brand con-struction,and the strategies for improving and developing Liaozhai cultural brand.It proposes innovative development paths to promote the construction of Liaozhai cultural brand and make its influence more profound and lasting.

Liaozhai cultureLiaozhai cultural brandimprovement and devel-opment path

刘燕、孙丽莉

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淄博市博物馆,山东 淄博 255035

蒲松龄纪念馆,山东 淄博 255120

聊斋文化 聊斋文化品牌 提升与发展路径

山东省社科联人文社会科学课题(2023)

2023—WHLC—104

2024

蒲松龄研究
蒲松龄纪念馆

蒲松龄研究

CHSSCD
影响因子:0.081
ISSN:1002-3712
年,卷(期):2024.(1)
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