The promotion and dissemination of Liaozhai culture cannot be sepa-rated from the construction of Liaozhai cultural brands.Improving and develop-ing the construction of Liaozhai cultural brands is an important way to promote Liaozhai culture.It is crucial to inherit the precious business card of guangde Liaozhai culture and enhance and develop excellent Liaozhai cultural brands.This article combines the excellent traditional ideology and culture contained in the culture of Liaozhai,and explores the profound significance of Liaozhai cul-tural brand construction,the current situation of Liaozhai cultural brand con-struction,and the strategies for improving and developing Liaozhai cultural brand.It proposes innovative development paths to promote the construction of Liaozhai cultural brand and make its influence more profound and lasting.
Liaozhai cultureLiaozhai cultural brandimprovement and devel-opment path