聊斋文化品牌提升与发展路径研究
Research on the Promotion and Development Path of Liaozhai Cultural Brand
刘燕 1孙丽莉2
作者信息
- 1. 淄博市博物馆,山东 淄博 255035
- 2. 蒲松龄纪念馆,山东 淄博 255120
- 折叠
摘要
聊斋文化的弘扬离不开聊斋文化品牌建设,提升与发展聊斋文化品牌建设是宣传聊斋文化的重要途径.传承光大聊斋文化这张珍贵的名片,提升与发展优秀的聊斋文化品牌至关重要.本文结合聊斋文化所蕴含的优秀传统思想文化,从聊斋文化品牌建设的深远意义、聊斋文化品牌建设现状及聊斋文化品牌提升与发展对策几方面进行探讨,提出创新性发展路径,以促进聊斋文化品牌建设,使其影响力更深入更持久.
Abstract
The promotion and dissemination of Liaozhai culture cannot be sepa-rated from the construction of Liaozhai cultural brands.Improving and develop-ing the construction of Liaozhai cultural brands is an important way to promote Liaozhai culture.It is crucial to inherit the precious business card of guangde Liaozhai culture and enhance and develop excellent Liaozhai cultural brands.This article combines the excellent traditional ideology and culture contained in the culture of Liaozhai,and explores the profound significance of Liaozhai cul-tural brand construction,the current situation of Liaozhai cultural brand con-struction,and the strategies for improving and developing Liaozhai cultural brand.It proposes innovative development paths to promote the construction of Liaozhai cultural brand and make its influence more profound and lasting.
关键词
聊斋文化/聊斋文化品牌/提升与发展路径Key words
Liaozhai culture/Liaozhai cultural brand/improvement and devel-opment path引用本文复制引用
基金项目
山东省社科联人文社会科学课题(2023)(2023—WHLC—104)
出版年
2024
NETL
NSTL
万方数据