Festivals refer to comprehensive social activities organized by people around specific activity themes at a certain time point,which are conventionally established and passed down from generation to generation.They belong to the category of folklore.As a common time scale in daily life,festivals are also frequently reflected in literary works and play a certain narrative role in liter-ary works,possessing certain literary connotations and rising to the level of"festival imagery".There are 38 texts in Liaozhai Zhiyi that depict festive im-agery,involving 15 festive activities such as the tomb of the Qingming Festi-val,go sightseeing of the Shangyuan Festival,and the Mid Autumn Festival re-union.Except for a few that are only briefly mentioned as"background",most of them play a certain narrative role in the narrative process.Pu Songling is adept at capturing the two exciting points of festive imagery,travel and gather-ings,to unfold her narrative.In Liaozhai Zhiyi,festival imagery plays a certain literary role in highlighting the theme,plot,character shaping,and controlling the rhythm.The festive customs in Liaozhai Zhiyi are the result of literary writ-ing style,which is based on the festive customs in the Zichuan region and combined with other regional cultural elements.