摘要
随着媒介融合的深入发展,新媒体平台深度介入到新闻内容的生产、分发、传播等各个环节,重塑着当下的新闻生态,短视频平台成为人们获取新闻资讯的首要渠道.短视频平台中,大量"新黄色新闻"兴起,其短平快的特性成为收割用户注意力的利器,导致部分深耕内容的专业媒体放弃深度报道,对"新黄色新闻"趋之若鹜.此外,媒介技术门槛的降低、用户信息的个性化需求、以及算法推荐的盛行进一步促进"新黄色新闻"的生产与扩散.当下亟需政府、平台、专业媒体、用户自身等多方协同参与治理"新黄色新闻",以形成良性的新闻内容生态.
Abstract
With the in-depth convergence of media,new media platforms have become increasingly in-volved in the creation,distribution,and dissemination of news content,reshaping the contemporary news e-cosystem.Short video platforms have emerged as the primary channels through which people obtain news and information.Within these platforms,a substantial amount of"new yellow journalism"has emerged,characterized by its brevity,immediacy,and sensationalism.These features make it a powerful tool for cap-turing user attention,leading some professional media outlets to abandon in-depth reporting in favor of producing such content.Additionally,the lowering of technological barriers,the growing demand for per-sonalized information,and the prevalence of algorithmic recommendations further facilitate the production and spread of"new yellow journalism."There is an urgent need for collaborative governance efforts invol-ving the government,platforms,professional media,and users themselves to form a healthy news content e-cosystem and mitigate the negative impacts of"new yellow journalism."
NETL
NSTL
万方数据