Influencing Factors of Wechat Users'Selective Information Avoidance Behavior from the Perspective of Planned Behavior Theory
[Purpose/Significance]Exploring the influencing factors of WeChat users'selective information avoidance behavior,providing practical insights for optimizing social media platform settings,improving user self-regulation,and improving addiction prevention regulations.[Methods/Processes]Based on the theory of planned behavior,analyze and summarize the characteristics of WeChat users'selective information avoidance behavior,and through the PLS-SEM structural equation modeling method to empirically test its impact path.[Limitations]The impact of information type,push frequency,knowledge differences,and other exogenous motivational factors were not considered.[Results/Conclusions]Users'involvement significantly positively affects social network bond and psychological ownership;Social network bond significantly positively affects psychological ownership and information avoidance norms;Information avoidance norms,psychological ownership,and self-control ability significantly positively affect information avoidance intention;Information avoidance intention has a significant positive impact on information avoidance behavior.
Information AvoidanceInvolvementSocial Network BondPsychological OwnershipPlanned Behavior Theory
万方数据
维普
