自我化身相似性对社交媒体用户自我披露意愿的影响机制研究
The Influence Mechanism of Information Self-Disclosure Intention of Social Media Users Based on Self-Avatar Similarity
张汇川 1王紫萱 1刘鸣筝1
作者信息
- 1. 吉林大学 新闻与传播学院,吉林 长春 130012
- 折叠
摘要
[目的/意义]随着社交媒体倦怠等现象的出现,社交媒体用户的自我披露意愿降低,影响了社交媒体平台的良性发展.研究社交媒体用户的自我化身相似性维度,并明确其对自我披露意愿的影响,可以指明社交媒体平台未来的发展方向,也能够进一步完善自我化身相似性的理论框架.[方法/过程]总结归纳既往文献和实际应用,深入分析自我化身相似性的不同维度,开发自我化身相似性量表,通过镜中我理论、普罗透斯效应、第三人效果等,建立自我化身相似性与自我披露意愿的结构方程模型.[结果/结论]自我化身的文案相似性、形象相似性和行为相似性均对社交媒体用户的化身认同产生正向影响,且用户的化身认同感越高,其信息自我披露意愿也越高.[创新/局限]从化身相似性入手分析了社交媒体用户的态度变化,并开发了适合我国社交媒体研究使用的自我化身相似性量表.局限在于只观测了社交媒体用户的自我披露意愿,没有进一步观测用户的披露行为.
Abstract
[Purpose/significance]Due to social media fatigue and other problems,information self-disclosure intention of social media users has decreased,which affects social media developing.Studying the dimensions of self-avatar similarity among social media us-ers and clarifying the impact on information self-disclosure can point out the direction of social media development,and complete framework of self-avatar similarity.[Method/process]Summarize the literatures and applications,analyze the different dimensions of self-avatar similarity,develop a self-avatar similarity scale,and establish a structural equation modeling of avatar identification and self-disclosure intention via the Looking Glass Self Theory,Proteus Effect,the Third Person Effect and so on.[Result/conclusion]The dimensions of text similarity,form similarity and behavioral similarity of self-avatars are all have positive impact on the avatar identifi-cation of social media users,the better avatar identification,the higher information self-disclosure intention.[Innovation/limitation]Analyzed the attitude changes of social media users from the perspective of self-avatar similarity,and developed a Chinese self-avatar similarity scale.The limitation is that only information self-disclosure intention has been measured,but not behaviors.
关键词
自我化身/化身认同/化身相似性/社交媒体/自我披露Key words
self-avatar/avatar identification/avatar similarity/social media/self-disclosure引用本文复制引用
出版年
2023
NETL
NSTL
万方数据