From worshiping consciousness,ultimate value to phantom symbol——the evolution of media ideology in literary production
As an important medium for information transmission and communication,media integrates into all aspects of social life,profoundly influencing the process of literary production,and changing the dissemination and existence of literature.Whether it is oral audio texts,written texts carrying language symbols,or image texts relying on electronic technology,all display the ideological characteristics reflected in media and the integration relationship between media and ideology.They are highlighted in the evolution from worship consciousness(audio text),ultimate value(textual text)to virtual reference symbol(image text).In this way,we can see the generative logic of media as a carrier in the development of literature and the mechanism of ideology in the formation of text.
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