Research on the influencing factors of public cognitive bias in emergencies from the perspective of information communication motivation
The key to preventing negative public opinion lies in minimizing public cognitive bias.Focusing on Internet emergencies,this study examines and compares the effects of various factors on audience cognitive bias during the process of information dissemination from three dimensions:source image,information structure,and media contact characteristics.By analyzing data from 456 surveys through multiple linear regression analysis,the study reveals that factors such as information presentation,emotional tone,opinion influence,and source credibility significantly impact public cognitive bias toward emergencies.Among these,information presentation and emotional tone ranked as the top two influencers,while social influence,dependency,and interaction frequency had no significant effect on cognitive bias.Therefore,adopting diverse methods of presenting information,refining the emotional tone of expression,leveraging the influence of information publishers,and enhancing the credibility of information sources can effectively reduce public cognitive bias in emergency situations.
Internet emergenciescognitive biassource credibilityinformation expressions
NETL
NSTL
万方数据
