Construction of the marketing model of banks towards small and medium-sized enterprises based on knowledge graph
To improve banks'efficiency and data-driven capability in identifying small and medium-sized enterprises(SMEs)and to solve the problems in the traditional corporate mar-keting such as information asymmetry,too much focus on key clients and over-reliance on expert experience,a marketing model of SMEs based on knowledge graph is proposed.Through the construction of inter-enterprise relationship network,a marketing map network is formed.Then high-quality enterprises are screened by combining the characteristics of the enterprise graph with the score cards,and finally the list of potential high-quality enterprises is excavated.The model training and experiments on relevant data sets show that the model performs well and can be widely used in the client marketing of financial industry.
client marketingSME marketing modelknowledge graphbanking businessXGBoost model
NETL
NSTL
万方数据
