Issues and Reflections on the Development of Sports Tourism Resources in Yunnan Border Ethnic Regions
Yunnan Province,located in the southwestern frontier of China,is a rare symbiotic zone of multiple ethnic groups and diverse cultural forms in the world.The sports tourism resources in Yunnan have distinct ethnic,regional,diverse,and group characteristics.Their basic features are consistent with the"embodied"nature of sports tourism and are rich in tourism development value.However,there are still some issues in the actual development,such as insufficient overall development,poor matching with existing resources,lack of cultural connotation in products,and insufficient market guidance.It is necessary to carry out deep development based on the cultural characteristics of ethnic sports in border areas,continuously enhance the cultural added value of ethnic sports tourism products in border areas,and form a sports tourism brand with lasting vitality and competitiveness.
Yunnan border ethnic regionssports tourism resourcesembodimentsuperficialityover-all development
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