Exploring the Integration of Ethnic Culture into University Cultural and Creative Product Design:Innovative Pathways
This study aims to bridge the gap between the innovation of traditional culture in ethnic mi-nority regions and university cultural and creative product design,thereby exploring new pathways for university cultural and creative product design.Through researching and organizing traditional ethnic folk crafts in the Qiandongnan Prefecture,reading and summarizing relevant literature,and conducting a survey and analysis of existing cultural and creative products in domestic and international universi-ties,it is found that there is still room for exploration in university cultural and creative product de-sign.Emphasizing the integration of ethnic culture into campus features,university cultural and crea-tive products should enhance the recognition of the university's cultural and creative brand.By combi-ning intangible cultural heritage stories and craftsmanship with university cultural and creative design,more possibilities for the inheritance of ethnic culture can be realized.In addition to promoting the spirit of the school,university cultural and creative products in ethnic regions should also undertake the mission of inheriting ethnic culture,with ethnic culture assisting in the creation of campus IP images to make the campus culture more branded.The exploration and practice of university cultural and creative products should encompass external images,behavioral processes,and spiritual cores,allowing for the interactive and beneficial development of the inheritance of ethnic culture and the dissemination of uni-versity culture.
ethnic cultureuniversity cultural and creative productsheritage and innovation
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