Research on the Construction and Development Strategy of College Integrated Media Center
With the rapid development of mobile Internet,the public opinion environment has undergone profound changes.Promoting the integration and development of educational media has become an important task of the public opinion front of educational news in the new era.The integrated media center of universities and colleges is an important platform for carrying out news publicity and ideological and political education,which is of great significance for improving the efficiency of information dissemination and shaping the brand image of universities and colleges.At present,there are still certain shortcomings in the construction concept,content,dissemination mode and effect,professional talent team,and incentive guarantee mechanism of university and college integrated media centers.The institutions should keep up with the trend of media integration,actively respond to national calls,and build integrated media centers based on the actual situation of the universities and colleges.They should construct a unique campus media publicity matrix and effectively play the role of integrated media platforms in educating students.
college integrated media centermedia integrationpractical ability
万方数据
维普
