首页|三论人类学的第四次革命:企业人类学对互联网社会下老字号企业"传统一现代"转型的研究

三论人类学的第四次革命:企业人类学对互联网社会下老字号企业"传统一现代"转型的研究

扫码查看
原文链接
  • NETL
  • NSTL
  • 万方数据
在互联网和数字时代语境下,老字号企业的"传统—现代"转型既是一个紧迫的现实问题,也是一个具有时代意义的学术议题.这需要问题导向研究,以达成人类学领域内基础层面的详细分析;也需要扩展至学科导向研究,推动企业人类学这一分支学科的建设与深化.而研究现代经济社会结构转型中现代企业组织变迁所形成的"四层次分析法""四结构分析法""二元社会分析法""自下而上和自上而下双向分析法"以及新古典"结构—功能论"等一系列概念群,既是企业人类学也是中国人类学乃至世界人类学界的理论和方法.在此基础上,本研究将视角进一步提升至人类学第三层次的高度,即基于老字号企业"传统—现代"转型的实证研究,探讨中华优秀传统文化的创造性转化和创新性发展及其对中国式现代化的助力等议题,以构建起企业人类学乃至人类学整个学科的新概念、新理论和新方法.
Three Arguments on the Fourth Revolution of Anthropology:Enterprise Anthropology's Research on the"Tradition-Modern"Transformation of Old-brand Enterprises in the Internet Society
In the context of the Internet and the digital age,the"tradition-modern"transformation of old-brand enterprises is not only an urgent practical problem,but also an academic issue of contemporary significance;it requires both problem-oriented research to reach a detailed analysis of the basic level in the field of anthropology,and it can also be extended to discipline-oriented research to promote the deepening and construction of the sub-discipline of enterprise anthropology.The article posits that a series of conceptual groups,including"four-level analysis,""four-structure analysis,""binary social analysis,""bottom-up and up-bottom bi-directional analysis,"and neo-classical"structural-functionalism theory"which has emerged from the study of the organisational changes of complex modern enterprises in the context of the transition of modern economic and social structure,are not only theories and methods of enterprise anthropology,but also theories and methods of the broader field of anthropology.These phenomena are not limited to the field of Chinese anthropology but also have implications for the broader discipline of anthropology.In light of these considerations,it is evident that the research perspective must be further upgraded to a higher level of anthropology.This entails a shift towards the third level of anthropology,which is based on empirical research on the"tradition-modern"transformation of old-brand enterprises.This research should explore the creative transformation and innovative development of the excellent traditional Chinese culture and Chinese modernization.This will enable the construction of a new conception of and methodology for the anthropology of enterprises and even the discipline of anthropology as a whole.

the fourth revolution of anthropologyenterprise anthropologyInternet society"tradition-modern"transformation of old-brand enterprises

张继焦、陆霓

展开 >

中国社会科学院大学,北京 102488

中国社会科学院,北京 100081

人类学第四次革命 企业人类学 互联网社会 老字号企业"传统—现代"转型

国家社科基金专项研究项目教育部人文社会科学研究项目中国社会科学院民族学与人类学研究铸牢中华民族共同体意识研究基地项目和重点创新工程项目

20VMZ00117YJC8500112022MZSCX006

2024

青海民族研究
青海民族大学民族学与社会学学院 青海民族大学民族研究所

青海民族研究

CHSSCD北大核心
影响因子：0.486
ISSN：1005-5681
年,卷(期)：2024.35(2)
  • 18