摘要
高校思政类微信公众号有利于提升思想政治教育的有效度,也是培育时代新人的重要举措.微信公众号本质上是一种信息的传播.运用"5W模式"从控制分析、内容分析、媒介分析、受众分析、效果分析等5个方面系统分析首批200个重点建设的高校思政类微信公众号的建设特征,并从运维团队建设、保障内容质量、契合受众偏好等方面提出对策建议,以便更好地提升高校思政类微信公众号的传播效度,从而实现育人价值.
Abstract
The WeChat public account of ideological and political education in colleges and universities is conducive to enhancing the effectiveness of ideological and political education,and is also an important measure to cultivate a new generation of the times.WeChat public account is fundamentally one approach of information dissemination.According to the"5W model",this paper systematically analyzed the setting characteristics ofWeChat public accounts of the first batch of 200 key construction colleges and universities in terms of control analysis,content analysis,media analysis,audience analysis,and effect analysis,and put forward suggestions from the aspects of operation and maintenance of team building,content quality assurance,and audience preferences,so as to better enhance the communication effectiveness of the WeChat public accounts and realize the value of education.
基金项目
湖南省教育厅科研重点项目(22A0067)
湖南省社科基金项目(22YB045)
湖南省"麓山红色文化沉浸式育人思政工作团队"资助项目()
NETL
NSTL
万方数据