新世纪云南少数民族文学网络传播现状及策略
Current Situation and Strategies of Network Communication of Yunnan Minority Literature in the New Century
沈媛1
作者信息
- 1. 曲靖师范学院 人文学院,云南 曲靖 655011
- 折叠
摘要
新世纪以来,以互联网为传播媒介的网络传播后来者居上,发展迅猛,成为一种新型的传播方式,并以其交互性、开放性、高效性、多媒体性等特点为"边缘化"的云南少数民族文学发展开辟一条新的道路.但云南少数民族文学网络传播凸显优势的同时也存在传播门槛低、作品质量差;传播平台经营困难,体验感不佳;传播范围有限、传播效果不容乐观等问题,因此需要从传播者、传播媒介、传播受众三个传播要素方面,实施重视传播者培养、创新文学传播模式、提高受众接受能力等传播策略,助推云南网络文学发展.
Abstract
Since the new century,the network communication with the Internet as the media has become a new mode of communication,and opened up a new way for the development of"marginalized"ethnic minority literature in Yunnan with its interactive,open,efficient,multimedia and other characteristics.The online dissemination of ethnic minority literature in Yunnan,however,highlights its advantages,there are also low barriers to dissemination and poor quality of works like difficulties in operating communication platforms and poor experience.Due to problems such as limited dissemination scope and unsatisfactory dissemination effects,the implementation of communication strategies such as emphasizing the cultivation of disseminators,innovating literary dissemination models,and improving audience acceptance ability from the perspectives of disseminators,media,and audience will promote the development of online literature in Yunnan.
关键词
新世纪/云南少数民族文学/网络传播现状/传播策略Key words
new century/minority literature in Yunnan/current situation of online communication/communication strategy引用本文复制引用
基金项目
云南省哲学社会科学创新团队科研项目(2021tdxmy16)
出版年
2024
NETL
NSTL
万方数据