Innovative Strategies of Development in Advertising Major under the Perspective of Media Convergence
In the context of media integration and communication,the advertising major with a global perspective and regional characteristics urgently needs to improve its training methods and teaching management.Based on multiple perspectives such as the background of the times,regional advantages,training models,and professional positioning,this paper systematically reviews the development process of advertising majors in China,summarizes systematic optimization paths,and carries out interdisciplinary integrated development,creating new space for better alignment between university training and social needs.
media convergenceadvertising professioninnovative strategies
NETL
NSTL
万方数据
