Improving the experience of film and television tourism products is of great significance for enhancing tourist satisfaction and promoting the development of the film and television tourism industry in Duyun City.To this end,this paper proposes hypotheses using SEMs theory and Maslow's hierarchy of needs theory,collects tourist data through survey questionnaires,and uses regression analysis for em-pirical testing.The results show that tourists'deep experiences have the greatest impact on overall ex-periences,followed by surface experiences,and middle experiences closely follow.Finally,based on the verification results,optimization strategies for film and television tourism product experience are pro-posed from the dimensions of surface experience,middle experience,and deep experience.
关键词
旅游体验/影视旅游产品/都匀
Key words
tourism experience/film and television tourism products/Duyun city
维普
万方数据