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AI是传播主体吗?人机传播的兴起及超越传播本体论的限度

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过去十年间,新媒介领域最为深刻的变化便是AI进入传播秩序.作为对新现象的回应,人机传播范式强调AI作为传播主体而非仅仅是中介工具.在梳理当前传播研究人类中心论、机器中心论和人机关系论三类主流观点的基础上,发现传播研究面临难以将AI归类为传播主体的困境.而人机传播能够为传播研究突破其本体论限度,将AI从中介提升至传播主体的位置提供可能.在如何构成传播主体这一问题上,计算机社会行动者路径发现,人机之间能够发展出特定的人机社交脚本,并且,系统性脚本会反过来作用于人际传播.由此,AI与人实际构成他异关系,成为新传播秩序中的传播主体.人机传播为传播研究突破人类中心主义的本体论限度提供了可能的进路,亦为传播观念的间性论转向提供了有力的起点.
Is AI the Communication Subject?The Rise of Human-machine Communication and Its Transcendence to the Limits of Communication Ontology
In the past ten years,the biggest change in the field of new media is AI.In response to this new change,the human-machine communication paradigm regards AI as the communication subject rather than the intermediary tool.Based on the current three mainstream views of human centered theory,machine centered theory and human-machine relationship theory,this paper found that communication studies faced with the dilemma that it is difficult to classify AI as communication subject.However,human-machine communication breaks through the limit of ontology and makes it possible for Al to promote from"the intermediary tool"to"the communication subject".And on the issue of how to constitute the communication subject,from the perspective of CASA,specific human-machine social scripts can be developed between human and machine,and systematic scripts will act on interpersonal communication in turn.As a result,AI and humans form the alertive relations,and become the new communication subject.Human-machine communication provides a possible approach for communication studies to break through the ontological limit of anthropocentrism,and also promotes the interalogy shift of communication concepts.

AIHuman-machine CommunicationThe Communication SubjectCASAInteralogy

别君华

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南京大学社会学院

杭州师范大学文化创意与传媒学院

AI 人机传播 传播主体 计算机社会行动者 间性论

2024

全球传媒学刊

全球传媒学刊

CSSCI
ISSN:
年,卷(期):2024.11(3)