Is AI the Communication Subject?The Rise of Human-machine Communication and Its Transcendence to the Limits of Communication Ontology
In the past ten years,the biggest change in the field of new media is AI.In response to this new change,the human-machine communication paradigm regards AI as the communication subject rather than the intermediary tool.Based on the current three mainstream views of human centered theory,machine centered theory and human-machine relationship theory,this paper found that communication studies faced with the dilemma that it is difficult to classify AI as communication subject.However,human-machine communication breaks through the limit of ontology and makes it possible for Al to promote from"the intermediary tool"to"the communication subject".And on the issue of how to constitute the communication subject,from the perspective of CASA,specific human-machine social scripts can be developed between human and machine,and systematic scripts will act on interpersonal communication in turn.As a result,AI and humans form the alertive relations,and become the new communication subject.Human-machine communication provides a possible approach for communication studies to break through the ontological limit of anthropocentrism,and also promotes the interalogy shift of communication concepts.
AIHuman-machine CommunicationThe Communication SubjectCASAInteralogy