Advancing Cognitive Communication Theories in the Chinese Context:Challenges,Applications,and Pathways
This article introduces a fundamental theory in the area of communication and cognition,that is the Limited Capacity of Motivated Mediated Message Processing(LC4MP).We reviewed its major findings across the past two decades and summarized its core hypotheses and measures for testing the model.To facilitate the study of communication and cognition in China,we provided three different pathways for those interested in this field.These pathways are proposed to inspire communication scholars to begin the journey of cognitive communication research,in hopes to advancing the development of relevant theories.
Communication and CognitionLC4MPCognitive ProcessingMedia Message FeaturesMotivational Systems
万方数据
维普
