Agenda setting is an important part of international communication capacity building.In the new era,we should pro-mote the international communication of Chinese stories.The basic level of agenda settingshould take the initiative to set topics to win the initiative,choose topics with broad consensus to enhance identity and focus on the topic to deepen attention.Thelevel of attribute a-genda setting should innovate the expression of foreign discourse,build a discourse system that integrates Chinese and foreign dis-course,refine and display the spiritual signs and cultural symbols of Chinese civilization to form cognition.The level of the network a-genda setting should construct external communication pattern of"government-led,multi-party participation,the audience echoes",with the mainstream medium integrating and setting tone,social platforms layout and the public taking part in.
关键词
新时代/中国故事/国际传播/议程设置理论
Key words
new era/Chinese stories/international communication/agenda setting theory
维普
万方数据