A Comparative Study Based on Chinese Organization PEARS Foundation,Gucunzhiyou and We County of Communication Models of Rural Public Welfare Organizations
A Comparative Study Based on Chinese Organization PEARS Foundation,Gucunzhiyou and We County of Communication Models of Rural Public Welfare Organizations
This study focuses on three representative rural public welfare organizations,namely PEARS Foundation,Gucunzhiy-ou,and We County,to compare and analyze their communication strategies.The research has found that PEARS Foundation uses tra-ditional promotional methods as a strategy for public welfare communication activities;Gucunzhiyou is committed to using the Internet to build community network platforms and achieve resource integration;We County relies on Tencent's"WeChat platform"for digital in-terconnection and communication,connecting multiple resources for the village.By comparing and analyzing the communication strate-gies of these three organizations,the study aims to enhance the communication ability of rural public welfare organizations and promote the cause of rural revitalization
维普
万方数据