As an important part of intangible cultural heritage(ICH),folk art occupies an important position in cultural history.Integrating the elements of folk art into local art design and giving full play to the significant advantages of digital technology preserva-tion,dissemination and innovation can realize the regeneration of intangible cultural heritage of Chinese folk art.Therefore,this paper first expounds the significance of the protection of intangible cultural heritage and the application of digital technology on the basis of analyzing the problems and challenges existing in the protection of intangible cultural heritage,the importance of the integration of folk art and local art design,and the necessity of the application of digital technology in the protection of intangible cultural heritage.It clarifies that local art design has great potential and value,and folk art and visual art can achieve effective integration.Digital technolo-gy has a broad application prospect in the protection of intangible heritage folk art.Finally,it discusses the promotion strategy of local art design,the integration plan of visual art design and folk art,and the implementation path of digital technology in intangible heritage folk art protection.
关键词
民间美术/非遗保护/艺术设计/数字化
Key words
folk art/intangible cultural heritage protection/art design/digitization