摘要
当今数字技术的广泛运用并未将人类带入其所描绘的包容、平等、互通、自由的数字生活新图景.相反,数字技术与资本主义的共谋,使数字资本成为支配和改变人的现实力量,人因而陷入数字拜物教意识形态的"泥沼"中.数字拜物教意识形态是资本与大数据、算法等技术融合中,形成的以数字、数据符号为标识的社会图景,它以数字世界的"现实性"掩盖了人与人间社会关系的现实性,个体沦为"自愿深陷其中""不愿自我挣脱"的数字拜物教徒.立足马克思拜物教批判理论,梳理数字拜物教意识形态生成逻辑、指认数字拜物教意识形态幻象、透视数字拜物教意识形态本质对探寻数字拜物教意识形态破解之道具有重要意义.
Abstract
The widespread use of digital technology today has not brought humankind into the new picture of digital life that it de-picts as inclusive,egalitarian,interoperable and free.On the contrary,the complicity between digital technology and capitalism has made digital capital a real force that dominates and changes people,who are thus trapped in the"quagmire"of digital fetishism ideology.The ideology of digital fetishism is a social picture marked by numbers and data symbols formed by the fusion of capital,big data,algo-rithms,and other technologies,which conceals the reality of human social relations with the human world by the"reality"of the digital world,and the individual is reduced to a person who is"voluntarily trapped"and"unwilling to self-submerge"in it.Individuals are re-duced to digital fetishists who are"voluntarily trapped in it"and"unwilling to break free".Based on Marx's critical theory of fetish-ism,it is of great significance to sort out the logic of generating the ideology of digital fetishism,identify the illusion of digital fetishism,and look into the essence of digital fetishism,in order to explore the way to break the ideology of digital fetishism.
维普
万方数据