Deconstruction and Critique:the Ideological Fog of Digital Fetishism
The widespread use of digital technology today has not brought humankind into the new picture of digital life that it de-picts as inclusive,egalitarian,interoperable and free.On the contrary,the complicity between digital technology and capitalism has made digital capital a real force that dominates and changes people,who are thus trapped in the"quagmire"of digital fetishism ideology.The ideology of digital fetishism is a social picture marked by numbers and data symbols formed by the fusion of capital,big data,algo-rithms,and other technologies,which conceals the reality of human social relations with the human world by the"reality"of the digital world,and the individual is reduced to a person who is"voluntarily trapped"and"unwilling to self-submerge"in it.Individuals are re-duced to digital fetishists who are"voluntarily trapped in it"and"unwilling to break free".Based on Marx's critical theory of fetish-ism,it is of great significance to sort out the logic of generating the ideology of digital fetishism,identify the illusion of digital fetishism,and look into the essence of digital fetishism,in order to explore the way to break the ideology of digital fetishism.
万方数据
维普
