The evolution from traditional media to new media has brought about changes in the communication landscape and cul-tural dynamics,marked by increased openness,democratization,and interaction.While this shift offers opportunities for preserving and modernizing Chinese exceptional traditional culture,it also poses challenges,such as dilution,distortion,commercialization,and detach-ment from the core values of traditional culture.In this context,to advance the modernization of China's traditional culture,it is essen-tial to manage the interplay between traditional culture and evolving media platforms.This includes strengthening the contemporary rep-resentation of traditional culture,fostering deeper integration with modern civilization,and establishing cross-cultural communication platforms to adapt to evolving media trends.This approach will help address the commercialization challenges and bridge the cultural gaps resulting from the openness of media.Ultimately,these efforts aim to better promote the modernization of China's exceptional tradi-tional culture while continually enhancing cultural awareness and self-confidence among the population.
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