Adhering toIntegrity and Innovation:Comprehensively Enhancing the Social Influence of Major Theme Reports——Taking China News Awards Winning Works as an Example
With the continuous development of technology,major theme reports with political,ideological and contemporary char-acteristics need to innovate in content production,forms of expression and means of communication to improve the communication effect.By analyzing the winning works of China News Awards in recent years,it is not difficult to find that major theme reports adhere to integrity and innovation,and comprehensively enhance social influence.Following the purpose of content as king,enhancing the so-cial full of major theme reports;using various forms of communication to improve the leading power of major theme reports;making ap-peal use of new media,China News Awards expands the public credibility of reports on major topics.
adhering to integrity innovationmajor theme reportssocial influenceChina News Awards
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