Research on the Generation and Spreading Mechanism of "Meme Culture"
"Meme culture"belongs to a kind of subculture in essence,which has deeply influenced the daily life of the public and become an important expression of people's social interaction."Meme culture"comes into being through symbolic reconstruction to re-alize semantic change,and is widely spread under the multiple impetus of emotional identification,meme transmission,technological em-powerment and capital coercion.It is a unique linguistic expression trend formed in network culture,and a spreading phenomenon in the context of new media.
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