The Influence of Customer Participation in Product Development Stage on Tourism New Product Development Performance
Tourism as a more active part of modern service industry,customer participation affects the degree of mutual under-standing between customers and enterprises,including enterprises'understanding of customer needs and potential needs and customers'overall feeling and evaluation of enterprise services.Therefore,the continuous interaction of customer participation can reduce the risk of new product development of tourism enterprises and promote the performance of new product development.Information source type and joint development type are two typical types of customer participation.Based on 182 survey data of tourism new product develop-ment performance in Hefei and East China,the effects of two types of customers participating in different product development stages on tourism new product development performance were analyzed by using confirmatory factors and hierarchical regression.The results show that the product development stage plays a mediating role in the information source type,the joint development type customer participa-tion and the tourism new product development performance.
information sourcejoint developmentproduct development stagetourism new productdevelopment performance
NETL
NSTL
万方数据
