Academic journals in universities are an important platform for exchanging and disseminating innovative research re-sults.It is necessary to continuously strengthen the research on the dissemination theory of academic journals in universities and give full play to the leading role of academic journals.Based on the perspective of crowdsourcing communication,this paper elaborates on the origin and development trend of crowdsourcing communication theory.Summarize and analyze the comprehensive university journals selected for the construction project of the third batch of column construction projects in philosophy and social science journals.Select 9 local university journals selected for the construction project of column construction projects,and obtain data from the characteristic columns,publication volume,fund proportion,impact factors,and dissemination overview of nine statistical years from 2014 to 2023 for relevant statistics and analysis.An innovative path for the distinctive development of academic journals in universities has been pro-posed from four aspects:building diverse platforms,enriching communication forms,strengthening editorial and reading interaction,and optimizing promotion strategies.
关键词
分众传播/学术期刊/特色化发展/高校学报/名栏工程
Key words
Crowdsourcing communication/Academic journals/Specialized development/Journal of universities/Minglan Engi-neering
维普
万方数据