As a cultural product,films carry the logic of power discourse,and the Chinese imagination presented by Western films either serves as a means to differentiate themselves or to conform to Western tastes.China's long-term absence has reinforced Western discourse.Looking at the global film market,Hollywood films still dominate,and Chinese films face many problems in international dis-semination.How to combine uniqueness and publicity in aesthetic value has become an important challenge.In the new era,the cross-cultural image narrative path of Chinese films can be started from three levels:the preservation and innovation of traditional Chinese culture;the reshaping of Chinese aesthetics in dismantling;and the pursuit of emotional commonality among diverse subjects.
关键词
中国电影/国际传播/影像叙事/传播话语
Key words
Chinese film/international communication/image narrative/communication discourse
维普
万方数据