Research on the Path of Cultural IP Construction in Small and Medium-sized Cities in the New Era of Culture and Tourism
IP becomes an important driving force for the cultural and tourism industry,and more and more small and medium-sized cities are starting to combine its own cultural resource advantages and create a unique and charming cultural IP,enhance their competitiveness and achieve sustainable development.This article explore new ideas for empowering the development of small and me-dium-sized cities with cultural IP from four aspects:exploring cultural core,relying on digital technology,focusing on traffic effects,and integrating platform resources.It is the basic pathway to promote the prosperity and development of cultural industries in small and medium-sized cities.
new era of culture and tourismsmall and medium-sized citiescultural IP
万方数据
维普
