IP becomes an important driving force for the cultural and tourism industry,and more and more small and medium-sized cities are starting to combine its own cultural resource advantages and create a unique and charming cultural IP,enhance their competitiveness and achieve sustainable development.This article explore new ideas for empowering the development of small and me-dium-sized cities with cultural IP from four aspects:exploring cultural core,relying on digital technology,focusing on traffic effects,and integrating platform resources.It is the basic pathway to promote the prosperity and development of cultural industries in small and medium-sized cities.
关键词
新文旅时代/中小城市/文化IP
Key words
new era of culture and tourism/small and medium-sized cities/cultural IP
维普
万方数据