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黑龙江古驿道户外运动特色旅游发展策略研究

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在黑龙江古驿道周边拥有得天独厚的自然条件以及悠久深厚的历史背景,拥有领先全国的滑冰、滑雪、跳伞等自然资源,但整体户外运动旅游业开展还存在问题仍需解决,可以通过加强政策引导与扶持、科学规划,统筹驿道冰雪资源发展、提升旅游服务质量和安全管理水平、结合可持续发展理念设计产品、加强区域合作与市场推广等发展策略予以持续开发打造,进而促进其户外运动特色旅游良性发展.
Research on the development strategy of outdoor sports characteristic tourism in Heilongjiang Ancient Post Road
The study found:Heilongjiang ancient post Road has unique natural conditions and a long and profound historical background,with leading natural resources such as skating,skiing,skydiving,etc.However,there are still problems to be solved in the development of outdoor sports tourism as a whole.Through strengthening policy guidance and support,scientific planning,coordi-nating the development of ice and snow resources,improving tourism service quality and safety management level,combining the con-cept of sustainable development to design products,strengthening regional cooperation and market promotion and other development strategies,it can be continuously developed and built,so as to promote the healthy development of its outdoor sports tourism.

Heilongjiang ancient post roadoutdoor sports tourism

张兰华、于秋芬、张良祥、张超华

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齐齐哈尔大学 体育学院,黑龙江 齐齐哈尔 161006

黑龙江 古驿道 户外运动 特色旅游

2022年黑龙江省属高校基本科研业务费创新平台项目2022年黑龙江省属高校基本科研业务费项目齐齐哈尔市哲学社会科学规划课题

145209344145209162QSX2023-05JL

2024

齐齐哈尔大学学报(哲学社会科学版)
齐齐哈尔大学

齐齐哈尔大学学报(哲学社会科学版)

CHSSCD
影响因子:0.237
ISSN:1008-2638
年,卷(期):2024.(9)