The Chinese classical literature Dream of the Red Mansions portrays vivid female group images in the Grand View Gar-den.The IP cultural and creative product design should integrate modern design concepts and techniques,delve deeply into the charac-ter traits and their cultural connotations,highlight traditional charm and contemporary characteristics,and carry out in-depth deriva-tions.This will enable these IP images to be widely applied in various fields such as cultural and creative products,digital media,cultur-al tourism,etc.Furthermore,it can stimulate public interest in traditional culture and promote the in-depth dissemination and sustain-able inheritance of China's outstanding traditional culture.
关键词
《红楼梦》/十二金钗/IP设计/文创产品
Key words
Dream of the Red Mansions/Twelve Golden Hairpins/IP design/cultural and creative products
万方数据