Innovative Transformation of IP Design for the Group Image of the Twelve Golden Hairpins in Dream of the Red Mansions
The Chinese classical literature Dream of the Red Mansions portrays vivid female group images in the Grand View Gar-den.The IP cultural and creative product design should integrate modern design concepts and techniques,delve deeply into the charac-ter traits and their cultural connotations,highlight traditional charm and contemporary characteristics,and carry out in-depth deriva-tions.This will enable these IP images to be widely applied in various fields such as cultural and creative products,digital media,cultur-al tourism,etc.Furthermore,it can stimulate public interest in traditional culture and promote the in-depth dissemination and sustain-able inheritance of China's outstanding traditional culture.
Dream of the Red MansionsTwelve Golden HairpinsIP designcultural and creative products