Factors,Challenges and Countermeasures of Short Video Influencing College Students'Mainstream Ideological Identity
The perceptual communication characteristics of short videos daily life content and individnalized communication mechanisms affect the cognitive level of college students'mainstream ideological identity;emotional interaction.In the cognitive dimen-sion,the erroneous ideas and bad information in short videos have dissolved the rational identity of mainstream ideology;in the emotion-al dimension,the strong emotional resonance and interpersonal relationship-based communication weakened the emotional identity of mainstream ideology;in the behavioral dimension,the blind followers and obsessive behaviors triggered by short videos have reduced the conscious practice of mainstream ideology.Therefore,it is necessary to guide college students to improve their ability to identify ideology in the cognitive dimension,to improve their acceptance of mainstream ideology in the emotional dimension,and to improve their willing-ness and ability to practice mainstream ideology in the behavioral dimension.
short videoscollege studentsmainstream ideologyidentity
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