A Multimodal Discourse Analysis of Chengdu City Image Promotional Film From the Perspective of Visual Grammar
With the continuous development,expansion,and deepening of opening up to the outside world,many cities in China regard promotional films as an important way to showcase their image and build their brand on the global stage.As a multimodal dis-course that includes text,images,music,and other symbolic resources,city image promotional films have attracted the attention of va-rious scholars.In recent years,most scholars in the field of linguistics have studied city image promotional films from the perspectives of text translation and multimodal metaphor.However,few have explored how different modalities within these films construct meaning.This paper takes the Chengdu promotional film as an example,analyzing the construction of meaning from the perspective of multimodal discourse analysis and using visual grammar as the theoretical basis,aiming to provide some references for future research on city image promotional films.
city image promotional filmvisual grammarmultimodal discourse analysis
万方数据
