Analysis of CPC's Media Publicity Discourse in Heilongjiang Daily(1946-1947)
After the victory of the War of Resistance against Japanese Aggression,Chinese society entered a historical turning point,that is,a critical period for road selection.In this special historical period,as an important newspaper founded by the Commu-nist Party of China in Heilongjiang region,Heilongjiang Daily was the main front for political propaganda and mobilization of regional people and an opinion war with the Kuomintang.The communication content and narrative discourse of this newspaper expressed the distinct political stance and attitude towards the current situation of the Communist Party of China.It not only shaped the image of the"patriot"of the Communist Party of China who opposes imperialism and resolutely safeguards national sovereignty,but also demonstra-ted the image of the"liberator"of the Communist Party of China who opposes autocracy,dictatorship and oppression.It also further constructed the image of the"governor"of the Communist Party of China who pays attention to people's livelihood and the development of economy,society and culture.
Heilongjiang Dailyestablishment of newspapersthe Party's image