齐齐哈尔大学学报(哲学社会科学版)2024,Issue(12) :117-120,132.

日本实体书店阅读支援策略的创新与实践

Innovations and Practices of the Reading-Services-Tactics Adopted by Japanese Physical Bookstores

吴琼 刘晓明 包雪珍
齐齐哈尔大学学报(哲学社会科学版)2024,Issue(12) :117-120,132.

日本实体书店阅读支援策略的创新与实践

Innovations and Practices of the Reading-Services-Tactics Adopted by Japanese Physical Bookstores

吴琼 1刘晓明 1包雪珍1
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作者信息

  • 1. 安徽财经大学 文学院,安徽 蚌埠 233030
  • 折叠

摘要

网络社会,日本社会曾经引以为傲的阅读景观高亮不再,取而代之的则是"远离阅读".为吸引读者回到阅读,日本实体书店盈利的同时不忘阅读关照与现实关怀,以人文精神为内驱,以读者为中心,从价格惠民、渠道扩展、场景"智造"与延伸、新技术引入与应用等方面进行阅读支援策略创新与实践,与读者价值共创,对阅读景观重回高亮之姿进献不凡.

Abstract

The looming of cyber society is rendering the traditional paramount reading style diluted,bringing"estranging reading"to the fore in Japan.To divert readers back,physical bookstores strive to combine profitability with reading appreciation and realistic so-licitude,which is humanism-oriented and readers-centered,involving favorable pricing,expanded media,e-based reading landscape and extensions,in addition to the introduction and application of new technologies.Consequently,a full set of reading-assisting tactics are established and practiced,helping to co-create value with readers,and contributing to the renascence of classic reading paradigm.

关键词

实体书店/回到阅读/阅读支援/人文精神

Key words

physical bookstores/return to reading/reading-assisting/humanistic spirit

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出版年

2024
齐齐哈尔大学学报(哲学社会科学版)
齐齐哈尔大学

齐齐哈尔大学学报(哲学社会科学版)

CHSSCD
影响因子:0.237
ISSN:1008-2638
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