Research on the Development Strategy of IP Image Design for Traditional Chinese Auspicious Patterns
In the context of promoting the creative transformation of excellent traditional Chinese culture,the development of IP image design for traditional Chinese auspicious patterns not only serves as a means of cultural acculturation but also represents an im-portant avenue for commercial manufacturing and marketing promotion.Currently,the innovation,industrialization,and reputation of IP image design for traditional Chinese auspicious patterns are unable to meet the demands of the times.The development of IP image design should highlight the subjective connotations,prioritize originality,establish a collaborative operation system,and leverage full-media multi-platform in-depth promotion to achieve a win-win situation of cultural self-confidence and economic-social effects.
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