Based on sorting out the basic connotation characteristics of the wellness tourism market,this article takes the Yangtze River Delta region in China,which has a developed economy and strong demand for wellness markets,as the research object.It summarizes the development laws of the mountain wellness tourism market by taking the differences and operational support of typical high-end,high-mid-end,and mid-end mountain wellness tourism markets as typical examples.This study identifies the differentiated characteristics of demand in the wellness tourism market and typical models of supporting operations,and based on this,proposes development suggestions for different levels of wellness tourism markets.This provides an analytical approach and process inspiration for the contradiction between the growing demand for high-end wellness products and the unbalanced and insufficient development of the wellness industry.
关键词
山地康养/长三角/旅游市场/运营模式
Key words
mountain wellness market/Yangtze River Delta/tourism marketing/operation model
维普
万方数据