On Constructing the External Communication Discourse System of Intangible Cultural Heritage in China with Convergence Media
International communication of intangible cultural heritage in China provides a way to enhance the exchanges and mutual learning between Chinese culture and foreign culture.With the convergence media,construction of the external communication discourse system of intangible cultural heritage in China is supposed to stick to the principle of self-regime,diversity and practicality.Convergence media not only provides benefits to promote the dissemination of traditional Chinese culture,such as,the new modes,paths and platforms,but also brings some challenges.Promoting the interaction of diverse discourse subjects,enriching discourse contents,and innovating discourse pattern can strengthen the international communication ability of intangible cultural heritage,presenting the style of the traditional Chinese culture in the new era.
intangible cultural heritagethe external communication discourse systemconvergence mediapaths
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