The current lack of consumer confidence urgently requires the creation of new growth points of consumption to promote consumption growth.Phenomenal consumption helps to unleash consumer vitality,drive the development of the consumption and industrial chains,assist the rise of new brands,and enhance the image of cities.At present,some regions have provided valuable reference experiences in promoting phenomenal consumption.However at the same time,there are still some constraints in the development of phenomenal consumption:insufficient consumer confidence and weakened consumption capacity among residents on the demand side;insufficient supply of high-quality products and services on the supply side;policy support and marketing promotion on the policy side still need to be strengthened.Therefore,countermeasures and suggestions are proposed for the development of phenomenal consumption to promote consumption growth:highlight local characteristics and create consumer IP;provide policy support to enhance the business environment;strengthen marketing promotion and expand brand influence;increase income and improve residents'consumption ability;stabilize development expectations and boost consumer confidence.
NETL
NSTL
维普
万方数据
