From the perspective of the phenomenon of"Erbin out of the circle",this paper systematically analyzes the causes and development of the integration of ice and snow sports and tourism in China by using the literature method,and analyzes the nature,value and characteristics of the integration,as well as the problems arising from the integration.It is found that the integration of ice and snow sports and tourism in"Erbin phenomenon"can promote economic growth,enhance people's awareness of ice and snow sports,and inherit the cultural value of ice and snow sports.However,in the process of integration,there are still problems such as lack of systematic planning,low degree of integration,without forming a brand,and mismatch between transformation of scenic spots and demand.Through the"Erbin phenomenon",we aim to explore the mechanism of integrated development of ice and snow sports and tourism.It puts forward suggestions on improving policy orientation,changing the management system,releasing the vitality of the ice and snow sports tourism market,exploring and diversifying the cultivation of ice and snow sports tourism talents from multiple angles,establishing a practice carrier for the integration of ice and snow sports tourism industry in various forms,and using digital means to innovate the ice and snow sports tourism integration service platform,so as to help the high-quality development of ice and snow sports tourism.
"Erbin phenomenon"ice and snow sportsice and snow tourismintegration of sports and tourism
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