Improving Quality and Benefit of Nanwan Monkey Islet Tourism Development Based on RMP Theory
With the rapid growth of tourism and the increasingly fierce market competition,Nanwan Monkey Islet in Lingshui Hainan faces the urgent challenge of improving tourism quality and enhancing tourism benefits.Based on the RMP theory,the investigation and analysis of the current situation of tourism resources,market demand and product de-velopment in Nanwan Monkey Islet reveals problems in the contradiction between natural resources protection and tourism development,insufficient market positioning,weak branding power,insufficient product integration and innovation,old in-frastructure and low community participation.In order to solve these problems,it is possible to improve the quality of tourism services,enhance market competitiveness,and promote the sustainable development of the tourism industry of Nanwan Monkey Islet by implementing the strategies of diversified culture,cultural and creative products,market expan-sion and optimisation,management mechanism innovation,and comprehensive tourism enhancement.
RMP theoryNanwan Monkey Islet tourismquality and benefit improvementsustainable development
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维普
