Exploring the scope and practice of corporate social responsibility of short video platforms is important for develo-ping Internet content ecology.Quick-worker and TikTok were used as cases,and three types of social responsibility and practical paths were extracted.The practical paths of short video platform is sequential and dynamic.The bottom line respon-sibility is fulfilled first,the reasonable responsibility is later than it,and the contribution responsibility appears in maturity.There are apparent differences in the motivation and practical activities of these social responsibilities.The practical activities of bottom-line responsibility show a change from shallow to deep,from passive to active.The reasonable responsibility shows the characteristics of media and traffic.The contribution responsibility shows a high level social responsibility.
关键词
短视频平台/企业社会责任/动态履责路径/案例研究/扎根理论
Key words
short video platform/corporate social responsibility/dynamic practical path/case study/grounded theory
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