平台垄断规制的演化博弈分析——基于企业用户视角
Evolutionary Game Analysis of Platform Monopoly Regulation:From the Perspective of Enterprise Users
余澳 1张羽丰 1张伟科2
作者信息
- 1. 四川大学经济学院,成都 610065
- 2. 四川大学公共管理学院,成都 610065
- 折叠
摘要
以平台上的企业用户为视角并运用演化博弈方法对政府、平台以及企业用户组成的经济系统进行数值模拟分析,研究结果表明:"补罚并举"即对受垄断行为侵害的企业用户采取适度补贴手段、对造成垄断行为的平台进行惩罚是达到目标策略组合的有效路径;"多罚多补"即同时加大惩罚与补贴力度是保证实现目标策略组合的关键;平台不同条件下的运营成本将影响平台决策,降低平台正常服务成本或提高垄断成本可促使其放弃垄断行为.因此,现有规制措施可以尝试从单一的仅对垄断平台的惩罚拓展为"补罚并举",在"补"与"罚"的数量关系上应实现"多罚多补",应同时考虑降低平台正常服务成本并提高垄断成本.
Abstract
Numerical simulation analysis of the economic system composed of government,platform,and enterprise users from the perspective of enterprise users on the platform using evolutionary game methods can help find ways to achieve the target strategy combination and provide new ideas for platform monopoly regulation.The research results indicate that the effective path to achieve the target strategy combination is to adopt appropriate subsidy measures for enterprise users who have been infringed upon by monopolistic behavior and to punish platforms that have caused monopolistic behavior through"comple-mentary punishment".The key to achieving the goal strategy combination is to simultaneously increase both punishment and subsidy efforts,with the concept of"multiple punishments and multiple compensations".The operating costs under different platform conditions will affect its decision-making,and reducing the platform's normal service costs or increasing monopoly costs can encourage it to abandon monopoly behavior.Therefore,existing regulatory measures can attempt to expand from a single punishment only for monopolistic platforms to a"combination of compensation and punishment".In terms of the quan-titative relationship between"compensation"and"punishment","multiple punishments and multiple compensations"should be achieved,and consideration should be given to reducing the normal service costs of the platform and increasing monopoly costs.
关键词
平台垄断/演化博弈/规制/企业用户Key words
platform monopoly/evolutionary game/regulation/enterprise users引用本文复制引用
基金项目
中央高校基本科研业务费项目(2023自研-经济06)
出版年
2024
NETL
NSTL
万方数据