首页|具有企业社会责任偏好的绿色供应链激励研究

具有企业社会责任偏好的绿色供应链激励研究

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构建了一条由单个制造商和单个零售商组成的绿色供应链,探究具有企业社会责任(Corporate Social Respon-sibility,CSR)偏好的不同契约对产品绿色度的激励效果.结果表明:(1)在批发价格合同、收益共享契约和成本共担契约下,随着CSR偏好的增加,产品绿色度和消费者剩余都提高.(2)收益共享契约和成本共担契约下产品绿色度和消费者剩余的大小关系与契约分担比例有关,但均大于批发价格合同.同时,两部定价契约下的产品绿色度和消费者剩余始终大于收益共享契约,但不一定大于成本共担契约.(3)CSR偏好在收益共享契约和成本共担契约下对产品绿色度和消费者剩余的影响幅度与契约分担比例有关.
Incentive Research on Green Supply Chain with Corporate Social Responsibility Preference
A green supply chain consisting of a single manufacturer and a retailer was established to explore the incentive effect of different contracts with corporate social responsibility(CSR)preference on product greenness.The results show that:1)under wholesale price contracts,revenue-sharing contracts,and cost-sharing contracts,product greenness and consumer surplus improved with the increase of CSR preference.2)The relationship between product greenness and con-sumer surplus under revenue-sharing contracts and cost-sharing contracts is related to contract-sharing ratios,but both are larger than wholesale price contracts.Meanwhile,the product greenness and consumer surplus under the two-part tariffs contract are always greater than the revenue-sharing contract but not necessarily greater than the cost-sharing contract.3)The magnitude of the impact of CSR preference on product greenness and consumer surplus under the revenue-sharing contract and the cost-sharing contract is related to the contract-sharing ratio.

product greennesscorporate social responsibilityincentive contractssupply chain

李余辉、徐炳姝、张发明、范建昌

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桂林电子科技大学商学院,广西桂林 541004

南京财经大学营销与物流管理学院,南京 210023

产品绿色度 企业社会责任 激励契约 供应链

国家自然科学基金项目国家自然科学基金项目教育部人文社会科学研究项目教育部人文社会科学研究项目教育部人文社会科学研究项目广西科技基地和人才专项资助项目

720020947216100620YJC63002021XJA63000922XJA630003AD19245100

2024

10.13956/j.ss.1001-8409.2024.04.16

软科学
四川省科学技术促进发展研究中心

软科学

CSTPCDCSSCICHSSCD北大核心
影响因子：1.333
ISSN：1001-8409
年,卷(期)：2024.38(4)
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