Entrepreneurial Orientation,Effectuation and Enterprise Digital Transformation:The Moderating Role of Interface Management
Based on the theory of effectual reasoning,this paper uses questionnaire data collected from 225 enterprises in the Pearl River Delta and reveals the impact and mechanism of entrepreneurial orientation on the digital transformation of enter-prises.The results show that,firstly entrepreneurial orientation can promote enterprise digital transformation.Secondly,ef-fectuation mediates the relationship between entrepreneurial orientation and enterprise digital transformation.From its subdi-viding dimension,the mediation effect of the experiment,flexibility,and the principle of prior commitment are valid,but the mediation effect of the principle of affordable loss is not significant.Third,interface management plays a positive moder-ating role between entrepreneurial orientation and enterprise digital transformation.
enterprise digital transformationentrepreneurial orientationeffectuationinterface management
NETL
NSTL
万方数据
