Simulation Analysis of Two-stage Complex Network Game in Digital Transformation Decision of Manufacturing Enterprises
Based on complex network game theory,a two-stage digital transformation decision-making game model be-tween manufacturing enterprises and consumer groups is constructed,and the internal influencing factors of manufacturing enterprises'and consumers'decisions and the emergent macro-diffusion effects are analyzed with a small-world network.The results show that the closer the degree of connection between manufacturing enterprises,the more it helps digital trans-formation decision-making diffusion,and as the scale of the network expands,the decision diffusion efficiency slows down;manufacturing firms'transformation decisions are influenced by data analysis capabilities,synergy gains gained,and finan-cial gains,and are more sensitive to changes in financial gains;consumers'digital consumption decisions are significantly influenced by their product acceptance and the proportion of supply-side digitally transformed firms;government actions contribute to the diffusion of manufacturing firms'and consumers'digital decisions,and manufacturing firms'digital trans-formation behaviors are more sensitive to government subsidies more dependent,and consumers are less sensitive to marginal changes in the amount of subsidies by comparison.
digital transformationmanufacturing enterprisescomplex networktwo-stage evolutionary game
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