虚拟与现实的互联互通:绿色游戏化平台中的虚实转化对用户低碳行为的影响
Interconnecting the Virtual and the Real:The Impact of Virtual-real Transformation on Users'Low-carbon Behavior in Green Gamification Platforms
刘满芝 1戚梦萱 1吕雪晴 1白小雨 1夏青1
作者信息
- 1. 中国矿业大学经济管理学院,江苏徐州 221116
- 折叠
摘要
基于游戏化的概念,遵循"示能性-心理状态-行为结果"的范式,探究了绿色游戏化平台中的虚实转化对用户低碳行为意愿的影响机制,并验证了灵感的中介作用,揭示了虚实转化效应的异质性.通过对664份蚂蚁森林用户数据进行分析,结果表明:虚实转化对低碳行为的灵感有显著的正向影响;低碳行为的灵感正向影响低碳行为意愿;低碳行为的灵感在虚实转化和低碳行为意愿之间起中介作用;在用户使用蚂蚁森林的不同频率下,虚实转化的实现效果具有非对称性.
Abstract
Based on the concept of gamification and following the paradigm of affordance-psychological outcomes-behav-ioral outcomes,this paper explores the influence mechanism of virtual-real transformation in green gamification platforms on users'intention for low-carbon behavior and verifies the mediating role of inspiration,as well as reveals the heterogene-ity of the virtual-real transformation effect.The analysis of 664 Ant Forest user data shows that virtual-real transformation has a significant positive impact on the inspiration for low-carbon behavior.The inspiration for low-carbon behavior posi-tively affects the intention for low-carbon behavior.Inspiration for low-carbon behavior mediates the relationship between virtual-real transformation and intention for low-carbon behavior.The realized effect of the virtual-real transformation is asymmetric under different frequencies of users'use of Ant Forest.
关键词
虚实转化/灵感/低碳行为意愿/绿色游戏化平台Key words
virtual-real transformation/inspiration/intention for low-carbon behavior/green gamification platform引用本文复制引用
基金项目
国家自然科学基金项目(72374197)
国家自然科学基金项目(71874186)
国家自然科学基金项目(71974190)
国家社会科学基金项目(22&ZD137)
中国矿业大学中央高校基本科研业务费专项资金(2023ZDPYSK03)
中国矿业大学中央高校基本科研业务费专项资金(2023SKHQ03)
出版年
2024
NETL
NSTL
万方数据