数字化转型对企业客户结构的影响效应及机制:交易成本视角
Effects and Mechanisms of Digital Transformation on Firms' Customer Structure:A Transaction Cost Perspective
刘满芝 1夏季 1刘琪瑶1
作者信息
- 1. 中国矿业大学经济管理学院,江苏徐州 221116
- 折叠
摘要
基于交易成本3个维度的分析框架,利用2007-2022年中国A股上市公司的面板数据实证分析数字化转型对企业客户结构的影响效应及机制.研究发现,数字化转型会降低企业客户结构的集中程度,工具变量、PSM法等也都得到一致的结论.进一步研究发现,数字化转型通过提高交易频率、降低交易不确定性、降低资产专用性三条路径来弱化客户集中度,其中,外界竞争环境、内部高管教育水平都存在一定的调节作用.
Abstract
Based on the analytical framework of the three dimensions of transaction costs,the effects and mechanisms of digit-al transformation on firms'customer structure are empirically analyzed using panel data of Chinese A-share listed firms from 2007 to 2022.It is found that digital transformation reduces the concentration of firms'customer structure,and the instru-mental variables and PSM method also yield consistent conclusions.It is further found that digital transformation weakens customer concentration through three paths:increasing transaction frequency,reducing transaction uncertainty,and reducing asset specialization,in which the external competitive environment and the internal executive education level have a modera-ting effect.
关键词
数字化转型/客户集中度/交易成本/区域竞争程度Key words
digital transformation/customer concentration/transaction costs/degree of regional competition引用本文复制引用
出版年
2024
NETL
NSTL
万方数据