RESEARCH ON GEOGRAPHICAL IMAGINATION OF CHINA IN THE CONTEXT OF WE MEDIA:TAKING THE OVERSEAS AUDIENCES OF LI ZIQI'S SHORT VIDEO ON YOUTUBE AS AN EXAMPLE
Geographical imagination is a psychological process of information processing or reforming of places and their local knowledge to shape new images.This study applies geographical imagination to social media research,taking overseas audiences of an internet celebrity Li Ziqi's short videos on YouTube as the research subject,through content analysis of public comments and semi-structured interviews,to explore how the local knowledge produced by We Media is dynamically deconstructed,represented and recon-structed by the audiences'geographical imagination.The study found that:1)the construction of geographi-cal imagination in short video communities is composed of individual and collective imagination,which forms similar viewpoints through interactive discussion,giving meaning and co-creating value to the short videos,thereby affects audiences'behavioral intentions.2)Li Ziqi's short videos awaken audiences'positive emotions,and their geographical imagination is activated by high-quality audiovisual sensory experiences,which includes the imagination on material elements in short videos at the microscopic level and the imagi-nation on China at the macroscopic level.This study broadens the research perspective of geographical imagination,and provides reference for the shaping of China's international cultural tourism images and proj-ects.
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